Curriculum Vitae · 2026

ShawnKeding

Polymath Operator  /  AI Pioneer  /  An Anomalous Mind

I reach the top of every world I enter, then build the thing that didn't exist before.

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01

The Story

The pattern was never the industry. It was me.

I have reached the top of nearly every world I have entered: enterprise sales, real estate, then marketing and product at a venture-stage startup I helped turn around. I started as an intern and rebuilt a company into a quarter-billion dollars of contracts. I trained and led the people who sell. I took a failing software company and ran it up 20x.

Then, while most people were still asking whether AI mattered, I was writing books on it and shipping custom AI to real businesses. I don't fit in one box. I connect the boxes nobody else thinks belong together, and build things that did not exist before.

Today I run an AI-native studio that takes a brand from concept to a deployed, revenue-ready property in days, not quarters. I am not looking for a seat. I am looking for the right canvas.

02

Signature Moments

$250M+

From the Bottom

Started as an intern at Vision Technologies and rewrote the model: from selling refurbished devices to schools, to long-term maintenance contracts with some of the biggest school districts and health systems in the country.

20x

The Turnaround

Took marketing and product at a struggling SaaS and drove weekly recurring revenue from $20K to $400K in 24 months. Owned it end to end, and still wrote the copy and directed the video.

My AI

Met Gary Keller

I had my AI agent reach out on my behalf, as my AI, and explain what I am. It opened a door to a sit-down with the founder of Keller Williams himself. The medium was the message.

AI + Film

A Super Bowl Spot

Wrote and directed a Super Bowl commercial that blended real actors with AI. Broadcast-grade work, built on a production process that did not exist a year before.

First-Wave

AI Author & Builder

Among the first to write books on AI and to build and sell custom GPTs to organizations and businesses, while the category was still forming.

Shipped

Built, Not Bought

Content Tractor. Photon Photo Agent. Axis One. Real products I designed, built, and shipped, not slides about someday. The proof is live, not promised.

03

The Arc

2024 — Present

Founder & Chief Marketing Officer

Hendy Street Produxions · Wilmington, NC
  • Built an AI-native production operating system (intake, templates, quality gates, deployment) that delivers agency-scope work in days at consistent quality
  • Ship full digital products end to end: positioning, copy, video, design, build, and deploy, with no hand-offs
  • Built and shipped proprietary AI products: Content Tractor, Photon Photo Agent, and Axis One
  • 15+ production web properties and 500+ assets shipped in 12 months on a documented, repeatable process
Oct 2017 — Nov 2023

Head of Marketing & Product

Connected Investors · venture-stage real estate SaaS
  • Took over marketing and product at a struggling venture-stage SaaS and led the turnaround
  • Drove weekly recurring revenue from $20K to $400K (20x) in 24 months
  • Led ~24 people across marketing, product, and customer success (80% of a 30-person org)
  • Wrote and directed the video, VSLs, ads, emails, and landing pages behind the curve while building the playbooks the team ran at volume
  • Among the first wave to put generative AI into production marketing and product workflows
Aug 2014 — Sep 2017

Director of Lead Generation & Agent Training

Keller Williams Realty
  • Directed a 14-person team and built the demand-generation system feeding producing agents
  • Trained agents and built the processes, reporting, and prioritization that scaled during unprecedented franchise growth
Early Career · Started as Intern

Enterprise Sales

Vision Technologies
  • Joined as an intern and transformed the business model from selling refurbished devices to schools into long-term maintenance and service contracts
  • Landed and grew contracts with some of the largest school districts and healthcare systems in the country
  • Drove over $250 million in sales, building durable, recurring enterprise relationships instead of one-off transactions
04

What I Carry Into Any Role

A revenue line you can point to, not slides: 20x in 24 months, owned end to end

The rare operator who sets the strategy and still makes the work: copy, video, design, product, code

A genuine AI head start: shipping production AI before it was a category, now building net-new products with it

A polymathic range that turns problems other people see as separate into one connected solution

Tools & Methods
Direct-response copyVideo directionBrand & creative directionGTM & launch strategyProduct & funnel designPricing & packagingCustom GPTs & AI agentsClaude & LLM pipelinesNext.js / VercelGA4 & funnel analytics
05

Take It With You

Same career, tailored for the role. The story version up top is the whole arc; each one below is shaped for a specific kind of seat. The facts and numbers are identical across all of them.

The whole story · personal brand

Polymath Operator & AI Pioneer

Launch Strategy · GTM Ops

Launch & GTM Operations Leader

Creative Director · B2B & brand

Creative Director: Campaigns, Video, Brand

Consumer Product Marketing

Consumer Product Marketer: B2C GTM

Senior PMM · B2B SaaS

Product Marketer: Messaging, Launches, GTM

Head / VP of Marketing

Full-Stack B2B Growth Leader

AI content strategy · search-led growth

AI Content Strategist

CMO / Marketing Director

Marketing Executive: Revenue, Content, Brand

Product & growth · AI-native

AI-Native Product & Growth Executive

Marketing + product + AI

Polymath Operator (Hybrid)

Let's Build
Something Real

Bring the hard problem, the launch that's stuck, or the canvas that needs a mind that doesn't fit one box.

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